Privacy Policy

At Butterfly Caress, we are committed to protecting your privacy and ensuring the security of your personal information. 

This Privacy Policy explains how we collect, use, and protect your data when you visit our website www.butterflycaress.co.uk, make an enquiry, or book a session with us.

By using our website or our services, you agree to the terms outlined below.

What Information We Collect

We collect and process personal data necessary to provide our services safely and effectively.
This may include:

Information you provide directly:

• Full name
• Contact details (email address, phone number, WhatsApp number)
• Booking details, session preferences, or notes you submit through our contact form
• Payment information (cash, card, or bank transfer confirmation)
• Any medical or wellness information you voluntarily share to tailor your treatment

Information automatically collected:

• IP address and browser type
• Website analytics and cookie data (see Section 8 – Cookies)
• Date, time, and duration of your visit

We do not collect sensitive data unless you voluntarily provide it for treatment safety (e.g., allergies, injuries, or wellbeing notes).

Legal Basis for Processing

We process your data under one or more of the following lawful bases:

• Consent – when you voluntarily provide data through forms or messages.
• Contractual necessity – to manage and fulfil your booking or enquiry.
• Legal obligation – to comply with UK regulations such as accounting or taxation laws.

Legitimate interest – to improve services and ensure client safety.

How We Store and Protect Your Data

We take appropriate technical and organisational measures to safeguard your data from unauthorised access, loss, or misuse.
This includes:

• Secure, password-protected systems
• Encrypted communication (HTTPS/SSL)
• Restricted staff access to client data
• Regular data audits and backups

We retain personal data only as long as necessary for the purpose it was collected or as required by law (e.g., tax or accounting records).
After that, data is securely deleted or anonymised.

Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right to access – to request a copy of the personal data we hold about you.
• Right to rectification – to correct any inaccurate or incomplete data.
• Right to erasure – to request deletion of your data (“right to be forgotten”).
• Right to restrict processing – to limit how your data is used.
• Right to data portability – to receive your data in a structured, machine-readable format.
• Right to object – to processing based on legitimate interests or direct marketing.

To exercise any of these rights, please contact us at info@butterflycaress.co.uk.
We will respond within one month as required by law.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

External Links

Our website may include links to external websites for additional information (e.g., VisitLondon.com, ICO.org.uk).
Please note that we are not responsible for the privacy practices or content of these external sites.

We encourage users to review the privacy policies of any third-party sites they visit.

Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal obligations.
All updates will be posted on this page with a new “Last Updated” date.
We recommend reviewing it occasionally to stay informed.

Disclaimer:
Butterfly Caress connects clients with independent, self-employed massage therapists. We are not an escort agency, and our services are not sexual in nature. Therapists operate in their own premises and advertise their services through our platform. All interactions are private and occur directly between the client and therapist.